For the first time in Singapore, visitors can get up close to the Xiaomi SU7 Ultra, the company’s flagship smart electric vehicle (EV), on display for a limited period, in celebration of Xiaomi’s newly opened Jewel Changi Airport store.

While the car is not for sale here, its appearance underscores the brand’s ambition to complete the loop on its vision of a fully integrated ecosystem, where mobile phones, appliances and vehicles interact seamlessly to deliver what it calls an intelligent lifestyle.

For Xiaomi’s vice-president and chief marketing officer Xu Fei, the brand’s Human × Car × Home strategy lies at the heart of its long-term growth.

“‘Human’ refers to personal devices like smartphones, wearables and AI assistants. ‘Car’ represents intelligent mobility, while ‘Home’ is the connected living environment. By integrating these three, we want to create a people-centred ecosystem that delivers a seamless intelligent lifestyle,” the 42-year-old executive explains.

The display of the SU7 Ultra in front of Jewel’s Rain Vortex encapsulates Xiaomi’s transformation, evolving from a maker of affordable personal gadgets into a premium technology brand that integrates advanced engineering with lifestyle design.