Calbee launches new Asian Flavours potato chips

Last November, Calbee launched their Asian Flavours series, a limited-edition range of Singapore-exclusive potato chips inspired by the dishes and sauces we love across the region. The first wave—Korean Fried Chicken and Yuzu Kosho—proved to be a hit, so it’s no surprise the Japanese snack giant is back with a follow-up: Wagyu Beef and Sriracha chips.

The Wagyu Beef flavour caught our eye first, because, naturally, who doesn’t love the ability to be bougie on a budget? Beef and steak-flavoured chips are a dime a dozen, so we were curious to see how Calbee would recreate Wagyu’s signature rich, buttery, slightly smoky flavour profile in chip form.