While smartphone brands battle over tech specs, one is focused on winning hearts.

Even as its newest flagship, the Find N5, impresses as the world’s thinnest foldable phone, Oppo wants to make a difference through meaningful, everyday service. It is a commitment that the team puts into action daily, says Mr Winston Tan, sales director of Oppo Singapore.

Recalling the team’s encounter with an elderly, vision-impaired customer, he says: “Our staff member not only activated the low-vision features, but he also used the phone’s screen recording feature to record what he did.

“This way, the customer’s caregiver could watch the video recordings and help set up the phone in the same way, saving the customer a return trip to the service centre.”

Mr Tan says the customer was so touched by the gesture that she encouraged her friends to switch to Oppo.

“It’s not easy to get people to switch phone brands these days,” he adds, noting that the human touch that matters, especially in this age of artificial intelligence (AI).

That commitment to care, he says, stems from something simple yet powerful. “We have a philosophy in our company known as ‘ben fen’, which means always doing the right thing for our customers.”

To walk the talk, Oppo pursues excellence in both technology and customer care. After all, customers who buy flagship phones deserve flagship service.

The best in its series, the Oppo Find N5 boasts a cutting-edge design with the world’s thinnest foldable profile and the largest inner display in its class. To complete the experience, its slew of premium services will also be available for users of this latest release. 

Keeping it personal

For starters, all Oppo premium customers who buy its