UNIQLO x Tamagotchi collab

UNIQLO is wrapping up 2025 with a special collaboration with the childhood favourite Japanese toy, Tamagotchi. They’ll be launching an all-new UT collection – along with some other special treats – in commemoration of Tamagotchi’s 30th anniversary. Here’s everything you need to know about the UNIQLO x Tamagotchi collab.

What is a Tamagotchi?

Image adapted from: Brittany Maine & quimby via Flickr

Kids who grew up in the late 90s and early 2000s will know this iconic gadget, but here’s a quick rundown for anyone who missed the wave.

The Tamagotchi is a handheld digital toy first launched in 1996 by Bandai, a renowned toy manufacturer and distributor in Japan. Users are tasked with caring for a virtual pet by feeding it, cleaning up after it, and playing mini-games. What makes it stand out is that there are real consequences. If you don’t look after it properly, your little buddy can kick the bucket, sometimes even from old age.

You’ll easily recognise it by its egg-shaped shell, which comes in a range of designs and colours. And thanks to the renewed love for all things Y2K, the Tamagotchi has found its way back into...