March 18, 2023 11:10 AM
People standing against a wall bearing Twitter's logo.
Image Credit: Chris Ratcliffe / Bloomberg / Getty Images
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With every element of Elon Musk’s takeover of Twitter under constant scrutiny, there has been no shortage of headlines involving the social media giant over the last few months. Twitter has had a tumultuous few months under its new ownership; there have been layoffs (and rehires); changes to the user experience; and of course, there is Twitter’s ongoing effort to fix — and monetize — its user verification system.
Upon initial launch back in November, Twitter Blue — initially pitched as a revenue generating scheme for the social media platform — quickly took an unexpected turn, implicating everyone from LeBron James to Lockheed Martin. Twitter pranksters took the opportunity to pay $8 for verification and immediately began impersonating public figures and brands, tweeting out salacious and buzzy messages that ended up costing companies billions.
The company has since retooled its Twitter Blue system, creating new verification badges designed to protect companies and government from imposters, and a labeling system that reveals what type of verification a user has. There’s a...