On Sunday evening, during Bad Bunny’s electrifying halftime performance at Super Bowl LX, a crowd of what appeared to be fewer than 200 people in an undisclosed location were treated to an alternative concert, “The All-American Halftime Show,” presented by the right-wing student organization Turning Point USA.

Conceived as culture-war counterprogramming for a show by a Puerto Rican mega-star who raps and sings in Spanish, and has been a vocal critic of ICE, the event featured four MAGA-aligned country stars and was headlined by Kid Rock, who made his entrance in jorts and trademark fedora. But for all the ideological outrage behind this challenge to globally popular Latin music, TPUSA’s star-spangled jamboree wasn’t particularly message-driven nor even provocative.

It streamed on platforms including Rumble, DailyWire+, and multiple YouTube channels. Blake Neff, producer of The Charlie Kirk Show, claimed there were over 5 million live viewers on the Turning Point USA YouTube stream; as of publication time, it been viewed over 16 million times. Shortly before going live, TPUSA announced that it would not be able to air the special on X due to “licensing issues.”

Super Bowl LX, meanwhile, was expected to draw as many as 130 million viewers.

Though largely framed as a memorial to Charlie Kirk, the TPUSA founder killed in September during a campus talk, “The All-American Halftime Show” included no appearance by his widow, Erika Kirk, who has been on an extended media tour since her husband’s death. President Trump did not comment directly on the concert, choosing instead to rant about Bad Bunny’s performance.

“The Super Bowl Halftime Show is absolutely terrible, one of the worst, EVER!” Trump wrote on his digital platform, Truth Social. “It makes no sense, is an affront to the Greatness of America, and doesn’t represent our standards of Success, Creativity, or Excellence. Nobody understands a word this ...