Tinder is bringing ID verification checks to UK and US

3 months ago 55

After the success of a pilot in Australia and New Zealand which saw Tinder users receiving more matches, verification is to be rolled out across the UK and US.

Announced today (Feb. 20) on the Tinder Newsroom, the infamous matchdating app will be adding the additional step of having users confirm the authenticity of profiles. The aim is to have this feature available in the US and Mexico by summer and in the UK and Brazil by spring.

While the focus is on improving safety measures, the pilot showed that users who completed the ID verification option saw a 67% increase in matches than those not verified.

The feature requires a video selfie and a valid Driver’s Licence or Passport. The app’s technology then checks to see whether the face in the video selfie matches both the photo on the ID and the person’s profile photos.

Users who complete the full Tinder verification process will see a blue checkmark added to their profile.

This marks a move to protect the user experience. CEO of domestic and sexual violence foundation NO MORE Pamela Zaballa explains what this means via the press release: “People want to feel safe and confident when connecting and communicating with their matches, and we applaud Tinder for giving users this additional option to help confirm their match is the person in their profile.”

At this time, there isn’t a requireme...

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