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The launch of a single new AI model does not normally cause much of a stir outside tech circles, nor does it typically spook investors enough to wipe out $1 trillion in the stock market. Now, a couple of weeks since DeepSeek’s big moment, the dust has settled a bit. The news cycle has moved on to calmer things, like the dismantling of long-standing US federal programs, the purging of research and data sets to comply with recent executive orders, and the possible fallouts from President Trump’s new tariffs on Canada, Mexico, and China.

Within AI, though, what impact is DeepSeek likely to have in the longer term? Here are three seeds DeepSeek has planted that will grow even as the initial hype fades.

First, it’s forcing a debate about how much energy AI models should be allowed to use up in pursuit of better answers. 

You may have heard (including from me) that DeepSeek is energy efficient. That’s true for its training phase, but for inference, which is when you actually ask the model something and it produces an answer, it’s complicated. It uses a chain-of-thought technique, which breaks down complex questions–-like whether it’s ever okay to lie to protect someone’s feelings—into chunks, and then logically answers each one. The method allows models like DeepSeek to do better at math, logic, coding, and more. 

The problem, at least to some, is that this way of “thinking” uses up a lot more electricity than the AI we’ve been used to. Though AI is responsible for a small slice of total global emissions right now, there is increasing political support to radically increase the amount of energy going toward AI. Whether or not the energy intensity of chain-of-thought models is worth it, of course, depends on what we’re using the AI for. Scientific research to cure the world’s worst diseases seems worthy. Generating AI slop? Less so. 

Some experts worry that the impressiveness of DeepSeek will lead compa...