A popular national footwear brand recently published a collaborative Instagram post with a fraternity, despite two former members being recently accused of disseminating nonconsensual intimate images of a fellow college student.

On September 25, HEYDUDE, a viral shoe brand that was acquired by Crocs in 2022, posted a photo on its Instagram account promoting shoes that appeared to be UF versions of the brand’s popular “Wally” loafer, a lightweight slip-on sneaker with a foam insert.

“@heydude called, @thetachiflorida answered,” the caption read, alongside photos of Theta Chi members clowning around and wearing orange-and-blue sneakers. The brand also posted a video on its TikTok account outside of the Florida fraternity house wit...