Icelandair’s Really Bad Photographer campaign

Do you know a friend or partner who somehow manages to cut off your head, blur every shot, and still say, “Eh, not bad what”? Even after you’ve spammed them with IG Reels on angles and composition, they just refuse to or simply cannot improve. For once, their terrible photography skills might finally be useful.

Icelandair is on the hunt for the world’s worst photographer for its Really Bad Photographer campaign, where they’ll be flying 1 lucky winner on a fully paid trip to Iceland. The only catch is that the bad photos won’t just stay in their camera roll anymore – the whole world might get to see them.

What’s the Really Bad Photographer campaign about?

Image credit: @icelandair via Instagram

This cheeky campaign by Icelandair is here to prove one thing: Iceland is so beautiful, even the most hopeless photographer can still take decent shots.

So if you have a friend or BF who consistently fumbles your pics, this is your chance for revenge. Send this their way and see if they’re game to put their lack of skills to the test.

What’s the criteria to join?

Honestly, you don’t need much at all. Icelandair is looking for someone who:

• Has zero professional photography background
• Has