For shift-based employees at McDonald’s Singapore, accessing face-to-face mental health support was challenging. The irregular working hours made it hard for staff to arrange counselling or therapy sessions. 

In response, the fast-food company introduced resources such as five-minute self-care programmes, 30-minute online coaching and counselling sessions and a round-the-clock employee assistance programme (EAP) helpline. This made it easier for workers to prioritise their well-being and access support when they needed it most. Among those who enrolled, 99 per cent engaged with the self-care sessions – comprising self-guided programmes that develop skills and support well-being – reflecting strong demand when support is both relevant and accessible.