As it turned out, Trump was readily convinced: Despite having previously dismissed bitcoin as a “scam,” Trump has recently taken to pitching himself as the crypto president. In July, speaking to thousands of bitcoiners at a conference in Nashville, Tennessee, Trump promised to turn the US into the “crypto capital of the planet” and establish a national “bitcoin stockpile” if reelected. In a post on X after the speech, Tyler Winklevoss celebrated the former president having been “orange-pilled”—crypto lingo meaning “indoctrinated.”

Initially, when Eric and Donald Jr. first began to hint at the World Liberty Financial project, there was speculation they were gearing up to launch an official Trump crypto token.

In the last year, tens of Trump-inspired memecoins have come to market, becoming something of a bellwether for the upcoming election, fluctuating in price along with changes in Trump’s political fortunes. One such token, DJT, issued in early June, surged in price amid rumors that it originated with the Trump family. In a broadcast on X, Martin Shkreli, of “...