SINGAPORE – The Straits Times has clinched first place for the best overall website design, best redesign and best audience engagement strategy, among 10 awards, at the 27th edition of the Eppy Awards on Nov 11.

The annual awards, organised by American trade news publication E&P Magazine, spotlights the best in digital journalism and innovation.

ST’s new website was launched in July by the tech and product team at ST, featuring a cleaner reading experience and artificial-intelligence-powered tools to help readers find and read news faster.

With the reader’s needs at the heart of the design, the website aimed to prioritise legibility and fast access to context.

Also in line with the

redesign of ST’s digital experience for its 180th anniversary

, the new website was a product of user research and iterative prototyping with newsroom stakeholders.

It changed how the newsroom delivered journalism, by improving reader experience and driving greater engagement – which is what won ST first place for the best redesign and best website navigation.

From late 2024 to May 2025, ST’s Audience Lab focused on engaging Singaporeans under 35 with the publication’s political reporting for the 2025 General Election through an

audience listening initiative titled Listen First

, which earned first place in the best audience engagement strategy category.

It involved reaching out to readers through a dedicated Telegram group, audience interviews and an in-person focus group, as well as new storytelling formats such as short-form videos on TikTok and Instagram.