Apple debuted the iconic and now wildly popular iPad in 2010. A few months later, Instagram landed on the App Store to rapid success. But for 15 years, Instagram hasn't bothered to optimize its app layout for the iPad's larger screen.

That's finally changing today: There's now a dedicated Instagram iPad app available globally on the App Store.

It has been a long time coming. Even before Apple began splitting its mobile operating system from iOS into iOS and iPadOS, countless apps adopted a fresh user interface that embraced the larger screen size of the tablet. This was the iPad's calling card at the time, and those native apps optimized for its precise screen size are what made Apple's device stand out from a sea of Android tablets that largely ran phone apps inelegantly blown up to fit the bigger screen.

Except Instagram never went iPad-native. Open the existing app right now, and you'll see the same phone app stretched to the iPad's screen size, with awkward gaps on the sides. And you'll run into the occasional problems when you post photos from the iPad, like low-resolution images. Weirdly, Instagram did introduce layout improvements for folding phones a few years ago, which means the experience is better optimized on Android tablets today than it is on iPad.

Instagram's chief, Adam Mosseri, has long offered excuses, often