President Joe Biden is officially on TikTok.
The Biden campaign announced that it had joined the platform in the middle of the Super Bowl on Sunday. In Biden’s first post, he’s asked a series of questions, like if he prefers the Kansas City Chiefs or the San Francisco 49ers. At the end, a staffer jokingly references the strange conspiracy theory that the White House rigged the game in the Chiefs’ favor to get Taylor Swift’s endorsement.
“Deviously plotting to rig the season so the Chiefs would make the Super Bowl or the Chiefs just being a good football team?” Biden is asked by the staffer.
“I’d get into trouble if I told you,” Biden replied.
Biden campaign advisors cite an increasingly fragmented media ecosystem as one of the main reasons the campaign finally joined the platform.
“A few years ago, young voters were all but ignored. Now, we have political power like never before, and the incumbent president’s campaign is on TikTok,” Jack Lobel, national press secretary for Voters of Tomorrow tells WIRED. “On TikTok, the Biden campaign will reach millions of young people, some of whom otherwise might not hear about the President’s accomplishments on is...