Tamagotchi Factory, Tokyo

Tamagotchis are peak nostalgia for 90s kids. And for the young’uns, a quintessential piece of Y2K tech if you’re going for that throwback vibe. To grab some goodies that showcase these adorable virtual pets housed in signature egg (AKA “tama” in Japanese)-shaped devices, make sure to hit up Tamagotchi Factory in Tokyo, Japan.

Freshly opened in November 2025, there are over a hundred varieties of tama-tastic merch on offer, including DIY stations where you can customise bags and accessories, as well as a fun fill-your-own bottle of tiny figurines.

What to expect at the Tamagotchi Factory in Japan

Merch including accessories & special edition collab devices

Image credit: Tamagotchi Wiki

Think of Tamagotchi Factory as a merch wonderland for Tamagotchi fans. The concept store is decked out in bright colours and whimsical decor, themed after a toy factory and complete with conveyor belt set-ups. It’s giving industrial vibes, but make it kawaii.