All parents know that clothes for young children can only ever last a few months before it’s time to shop again. Of course, it’s wonderful that your child is growing well but after the initial couple of years of excited shopping for adorable little clothes, having to buy a new wardrobe every few months starts to become a little more arduous, expensive and even wasteful, if the clothes aren’t passed on to another child.
Enter Young by Graye’s sustainable and functional range of children’s clothes that aim to disrupt the unwritten rules of kids’ fashion. As a mum of a young toddler, Graye co-founder and creative director Xie Qian Qian, 30, who started unisex fashion label Graye with her husband, Calvin Sim, 30, found the need to repeatedly organise and swap out clothes unsustainable and wanted to create a range for kids that could stand the test of time.
“At Graye, we champion sustainability and inclusivity with a focus on fabric and cut. We advocate a contemporary slow living lifestyle. Our minimalist unisex apparel and accessories are designed for versatility and hyper functionality while converging eastern and western elements,” explained Xie.
Adhering to the brand’s 3R concept of recreate, reflect and revive, the brand is designed for everyday wear, featuring classics that are functional, comfortable and chic.