Sports technology company Sportradar has completed the acquisition of IMG ARENA.

This acquisition includes the rights to IMG ARENA’s global sports betting portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC.

IMG ARENA is a provider of data and fan engagement solutions for the ever-expanding sports betting industry. As such, the acquisition has been seen as a major milestone regarding their global outreach in the entertainment space, so soon after being awarded a gaming-vendor license in the UAE.

This marks the first acquisition by Sportradar since 2022, when it acquired VAIX, following on from three completed deals in 2021.

We’ve enhanced our scale and strengthened our position as the premier global sports technology company with the close of our acquisition of IMG ARENA, boosting our content distribution and further fueling innovative product developments.

Learn more: https://t.co/oMsB4gD5aR pic.twitter.com/mEmMLzC28N

— Sportradar (@Sportradar) November 3, 2025

Furthermore, Sportradar will now process more than one million matches per year.

Recently, Sportradar has been branching out regarding AI technology. The company launched an AI-powered tool called “Bettor Sense” to help operators assist with responsible gambling.

Last month, Sportradar simulated the 2025/26 NBA season using AI to figure out who would end the season as champions. A total of 50,000 AI-powered simulations took place, with Oklahoma City Thunder emerging as the team most likely to win the title.

“We are pleased to complete the acquisition of IMG ARENA,” said Carsten Koerl, SportRadar CEO, in a statement regarding the latest move.

“This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver ev...