After a series of pop-ups in Singapore beginning in March, South Korean lifestyle brand Wiggle Wiggle has opened its biggest one to date – and the largest in South-east Asia – in time for the holidays.

Until Jan 4, check in to the hotel-themed Wiggle Hotel, occupying a unit in Plaza Singapura, which has been transformed into a whimsical wonderland featuring the brand’s signature explosion of colour.

From the frivolous to the functional, there is merchandise galore, featuring beloved characters including Wiggle Bear, Little Play Bunny, Smile We Love and Lobster. Prices range from $1.50 for a waterproof sticker to $162 for a Camping Wagon.

Shoppers can also explore themed hotel “facilities” and corners styled as guest rooms to snap souvenir pictures, just like in Wiggle Wiggle stores overseas.

For the opening, the brand has launched Singapore-exclusive festive merchandise and gifts-with-purchase. Spend a minimum of $80 in a single same-day transaction at the Wiggle Hotel, or $150 at any CapitaLand mall within a two-week period, to receive a Hotel Keycard.