Software testing for metaverse experiences: Here’s what you need to know

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While the industry grapples with what the metaverse is and isn’t, companies are imagining what it means for them and how they can experiment now. Bloomberg Intelligence forecasts that the metaverse market could be an $800 billion market by 2024. To put that into some perspective, another high-growth tech market — public cloud — is forecasted to be $716 billion the same year. 

Companies are investing for a variety of business reasons; the vast majority of them to improve digital experiences. Internally for employees, the metaverse leads to the creation of digital workplaces that enable distributed workforces. For buyers, it means creating new immersive experiences — whether at home or in a physical storefront — that further elevate the bar for customer experience. 

And, while there are obvious benefits in industries such as retail and gaming, there are benefits in not-so-obvious industries as well. For instance, metaverse-enabled technologies can benefit healthcare, where doctors and clinicians will have better ways to access information and interact with patients. Or, in the automotive industry, where metaverse technology can enable potential buyers to test-drive cars virtually. 

Before you can run, however, you need to walk. No software is immune to the hurdles of testing and, in the metaverse, it’s important to understand how to test metaverse experiences and what determines success. 

Some testing challenges will be familiar, like dealing with different platforms, techniques and considerations. To ensure customers have seamless, high-quality experiences on any device and with any payme...

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