Amplify Health Asia, the pan-Asian integrated health technology solutions joint venture between AIA Group and Discovery, has promoted the deputy CEO, Dr Axel Baur, to the role of CEO.

Baur joined Amplify Health in March 2022 following a 26-year career at McKinsey & Company where he was a leader of the firm’s Asia Healthcare practice and a senior partner in the Hong Kong office. Prior to joining McKinsey, he co-founded a research-based biotech company.

An expert in innovative care delivery models, Baur has extensive experience working with organisations and governments across Asia to deliver sustainable impacts to healthcare systems and healthcare companies throughout the value chain.

Baur succeeds Dr Jonathan Broomberg, who joined Amplify Health from Discovery. Broomberg will continue to serve as a non-executive director of the firm and will resume his role as CEO of Vitality Health International and global head of health insurance for Discovery.

“Amplify Health is poised to accelerate the implementation of our strategy to lead the transformation of healthcare systems in Asia,” said Baur. “...