Hundreds of hearing people tune in to watch Lily Goh present the latest fashion, beauty and luxury items in sign language each night. Some even ask for a crash course in sign language. She tells CNA Women how she hopes to break communication barriers for the deaf community.

Hosting e-commerce livestreams in sign language, Lily Goh hopes to make livestreaming more inclusive for the deaf community and break communication barriers. (Photo: CNA/Alvin Teo)

She sells skincare products, luxury bags, street fashion and BE@RBRICK collectibles via livestreaming. Over the last three months, she has brought in around S$200,000 in sales revenue for her company. Hundreds of people tune in to watch her each time.

No, 43-year-old Lily Goh is not a fashionist...