Korean chain MilkyShop to pop up at New Bahru with famous desserts

Image credit: MilkyShop Dessert Market

PSA: MilkyShop, the cult-favourite bakery from Seoul’s trendy Seongsu-dong, is bringing its viral cookies to Singapore. The popular dessert brand, which has 10 outlets across Korea, is setting up its first Singapore pop-up at New Bahru, running from 3 September 2026 to 2 January 2027.

Image credit: 바르다장선생 via Google Maps

MilkyShop started as a retro American-style dessert market in Seongsu-dong, selling doughnuts and pies before its Butter Sand cookies took off, turning the shop into one of the neighbourhood’s most-visited stops.