Sandbox VR said it has surpassed $200 million in lifetime sales for its location-based virtual reality entertainment venues.

The milestone comes after a solid 2024, during which Sandbox VR generated $75 million in sales and had more than 1.4 million players across its locations. In March 2025 alone, the company’s locations drew more than 150,000 players, and the company expects monthly players to grow in tandem with store openings, said Steve Zhao, CEO of Sandbox VR, in an interview with GamesBeat.

“Reaching $200 million in lifetime sales represents a significant achievement for Sandbox VR and validates our mission to deliver immersive, social VR experiences that bring people together,” said Zhao. “As we continue to expand globally through our franchise model, we’re seeing unprecedented demand from both operators and consumers who recognize the unique value of our offering.”

I played a number of experiences at Sandbox VR over the years, including Deadwood Valley, a zombie team shooter game — which I played at the recent Game Developers Conference at the San Francisco location for Sandbox VR. That experience uses multiple sensors strapped to your body for a more visceral experience. It also uses HTC’s most recent VR headset, which is made for location-based VR with features like easy cleaning.

Accelerating growth through franchise expansion