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It’s no secret that organizations are awash in data, and yet still struggle to realize business value from their data. Data-driven insights are key to successful digital transformation, and leading industry analysts note that the value gap often comes from a lack of data culture across the organization.

To outperform your peers, you need data-literate, data-driven people — in short, you need a data culture. Establishing a data culture for your business is like adding probiotics to your body — it can help organizational health in measurable ways.

5 ways data culture helps businesses

Growing and maturing your data culture provides:

1. Preventative medicine for “black swan” stresses

As every organization has learned over the past few years, world-changing events such as regional conflict, pandemics or extreme changes in climate add challenging levels of volatility to future planning. Establishing a data culture ensures your teams are ready to use predictive and prescriptive analytics as early warning systems for rapidly changing conditions.

Data culture helps prevent extreme shocks from these events by ensuring the insights needed for rapid go-to-market and supply chain pivots are ready, and can be acted upon.

2. Performance boosters for competitive pressure

Industry analysts note that organizations with a mature data culture get a health boost for their busines...