“Partiful will not make money. There is no pitch at scale,” Partiful once posted via tweet in 2023, adding, “Investors gave us money to help u party, and that is what we are here to do. Enjoy it babes.”

In a call with WIRED, Murthy said the tweet was always meant to be a joke.

“It's kind of funny how many people took it literally, and now it's followed us around everywhere, and it's become a meme,” Murthy said. “But it is nice to say that Partiful is monetizing now.”

Last Call

Partiful has done well partly due to its ability to channel a kind of public whimsy and weirdness people are looking to partake in. Just a cursory glance through a list of events in the Bay Area shows events like “Open Paint Night,” “Capture the Flag,” and “Bean-Up.” (The description reads, “Do you love beans?” 42 people say they are going at the time of writing.) The service has its