SINGAPORE – Dog owners have the opportunity to let their four-legged pets join Felix the samoyed, which has more than 1.2 million followers on its Instagram account @wanderlust_samoyed, as Asics’ canine ambassadors.

The Japanese athletic brand recently named the white globe-trotting seven-year-old as its first “exercise influencer” for its global Mind’s Best Friend campaign in its efforts to promote physical activity and improve mental well-being.

According to international research conducted by Asics in February, 65 per cent of dog owners said their dog is their primary movement motivator, more than family, celebrities and personal trainers. Additionally, 79 per cent of dog owners said they are less stressed and 83 per cent feel happier after moving with their dog.

Owners can nominate their dogs to become official Asics Mind’s Best Friend Ambassadors by sharing how their pets are their greatest motivation to move at str.sg/5cQK. Selected dogs will receive a branded kit, including Asics gear for their owners.

There is also a #MindsBestFriend challenge, where owners can share photos of their dogs on social media platforms. Each post shared before July 15 will raise money for mental health charities in the Netherlands, Britain and United States.

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