SINGAPORE – There is no time like a nation’s milestone birthday to overconsume. In the fashion and beauty world, brands have been gearing up in anticipation of Singapore’s 60th, launching locally inspired merchandise and collaborations to whet people’s appetite for all things nostalgic and patriotic.

Ahead of National Day on Aug 9, The Straits Times rounds up some of the best worth collecting this SG60.

Some collaborations need no explanation. In a joint celebration of Singapore’s 60th and Milo’s 75th anniversary, Adidas Singapore and Milo have brewed up Fuelling Goodness, a collection of T-shirts, pins and collectibles. The drop is exclusive to adiClub members – sign up for free at

adidas.com.sg/adiclub

There are three exclusive T-shirt designs ($59 each), peppered with familiar Singlish phrases and designed as starter packs on how to best enjoy Milo.

The Running Starter Pack Tee is for those who enjoy clocking the distance, with prints of Adidas running gear and on-the-go servings of ...