Mahjong sets and horse-themed packaging for Chinese New Year alcohol promotions

4 days ago 74

SINGAPORE – The big alcohol brands unveil special releases annually for Chinese New Year. The Straits Times rounds up five that are available in Singapore for the Year of the Horse.

The French beer brand has partnered French pop artist Camille Walala to bring a splash of colour and whimsy to Chinese New Year celebrations with its limited-edition 1664 x Camille Walala Mahjong Set. It will be available as a gift-with-purchase to shoppers who spend $128 on 1664 products at selected retail outlets, while stocks last.

Info: Participating retail outlets and e-commerce platforms include FairPrice, Cold Storage, Sheng Siong, Lazada, Shopee and Amazon Fresh. Customers can upload receipts to redeem the mahjong set on the official campaign microsites

str.sg/exCg

(e-commerce redemptions) and

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(in-store redemptions).

Penfolds’ Year of the Horse gifting series includes its Grange Shiraz wine.

PHOTO: PENFOLDS

The Australian wine brand fetes the ancient Chinese art of paper cutting with its 2026 Lunar New Year gifting series that features its Grange wine (Shiraz), as well as its Bin 707 (Cabernet Sauvignon), St Henri (Shiraz), Bin 389 ...

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