SINGAPORE – Lady Gaga fans in Singapore and around Asia are preparing themselves for a bloodbath during ticket sales for the American pop star’s upcoming Singapore concerts, which are set to be her only stop on the continent as she promotes her seventh solo studio album Mayhem.

The online pre-sales on Ticketmaster begin on March 18 and end with the general sale on March 21 for the four announced dates – May 18, 19, 21 and 24 – at the National Stadium. Ticket prices have not been announced.

Mr Dion Ong, 29, a digital content and marketing executive, says: “I’m activating everyone I know. My family, my colleagues, my friends.”

He is particularly keen to watch her live for the first time as he missed the 38-year-old singer’s Born This Way Ball tour concerts held at the Singapore Indoor Stadium in 2012, when he was just 16.

“None of my friends wanted to go and I didn’t dare to go alone. I even made the effort to go down and buy merchandise. I stood outside (the venue) for the first three songs before leaving,” he recalls.

The Born This Way album, released in 2011, was his formative moment as a “Little Monster” – as Lady Gaga refers to her fans – says Mr Ong. “As a queer individual, I found normality in that album.”

With Singapore being her only regional stop for this tour, acquiring tickets will be a challenging task, with some fans expecting it to be similar to the ticket purchasing frenzy for American pop star Taylor Swift’s Eras Tour concerts in Singapore.

Swift’s gigs took place over six nights in March 2024, also at the National Stadium.

The pre-sale and general sale for the Eras Tour sold out in a matter of hours over two days in July 2023, though it might have been faster if not for technical issues, some of which were caused by the high traffic demand on Ticketmaster’s servers. More than three million queue numbers were issued during the pre-sale alone.

Regional fans who missed out on Singapore tickets had the opportunity to later try for tickets to Swift’s four February 2024 concerts in Tokyo, Japan. But Little Monsters will not have this reassurance, as Lady Gaga appears to be skipping Japan this time around.

Nevertheless, Mr Ong is quick to add: “As part of Little Monster culture, e...