KITKAT launches Break Buddies plushies in Singapore

Image credit: KITKAT Singapore

KITKAT fans have a new reason to take a break—the brand has just launched a line of limited-edition collectible plushies in Singapore, each inspired by familiar local ways to unwind. The new launch features four unique designs: BBT Buddy, Gym Bro, Travel Kaki, and Chill Homie. These plushies will be available at major supermarkets and convenience stores, for a limited time only!

KitKat Teams Up With DIMOO For Limited-Edition Blind Boxes

FYI: This new launch follows KITKAT’s recent collab with DIMOO in July 2025, featuring a limited-edition blind box collection.

Image credit: KITKAT Singapore

Priced at $14.90, each box includes one random plushie and two packs of KITKAT 10s share bags. You can get them at FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online, while stocks last.

Image credit: KITKAT Singapore

Each plushie represents a different “break personality.” The most iconic of the bunch is the BBT Buddy, made for those who love a midday bubble tea run.

Image credit: KITKAT Singapore

Gym Bro speaks to those who de-stress by working out. The adorable K...