Isetan Momiji Matsuri food fair heads to Jurong Point

If you’ve made the trek east to NEX Serangoon or up north to Northpoint City for Isetan’s food fair before, here’s some good news: the West is finally getting its turn. From 6 October to 18 October, Isetan is bringing its Momiji Matsuri food fair to Jurong Point JP1 Centre Stage for the first time, setting up more than 20 vendors, most of them flown in specially from Japan.

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This comes hot on the heels of Isetan’s Japanese Summer Festival at Northpoint City in August, and roughly two years after its last Momiji Matsuri run at NEX. This time, the fair anchors Jurong Point’s own Food Feastival campaign, which runs until 1 November and includes a Mid-Autumn fair, artisan markets, and mall-wide shopping rewards, on top of the mall’s existing Japanese Food Street precinct.

Isetan has yet to release individual prices for the Singapore edition, but here’s a first look at the vendor lineup below.

Ijima Shoten, a stall hailing from Kumamoto, handles the seafood side of things with grilled squid, boiled scallops and more, coated in savoury sauces.

Nakayama Shokuhin, a recurring food fair favourite, is also serving up takoyaki with tender octopus in a light, fluffy batter.

Mitamura goes the meaty route with its signature minced pork cutlet, alongside five varieties of croquettes.