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Financial services company Intuit has long been at the forefront of integrating AI into its suite of products, including TurboTax and Quickbooks. Now the company is poised to harness the power of generative AI, the groundbreaking technology that’s rapidly transforming the enterprise world.

This month, the company launched “GenStudio,” a generative AI lab for employees from various backgrounds – engineers, data scientists, and product managers – to explore and experiment with generative AI on a larger scale. This initiative seeks to harness the creative potential of Intuit’s workforce, and aims to develop GenAI in a systematic manner, incorporating essential safeguards against the risks of generative AI within its technology architecture from the outset.

Ashok Srivastava, Intuit’s Chief Data Officer, is set to speak at the VB Transform event in San Francisco on July 11 and 12. He will share insights into the company’s journey to tap into the potential of generative AI and discuss the lessons learned from establishing GenStudio. Generative AI gained widespread attention last year with the release of OpenAI’s ChatGPT, a powerful chatbot that mimics human conversation. Intuit’s participation at Transform  highlights the event’s commitment to showcasing the latest enterprise innovations in AI and generative AI implementation

In recent interviews with Srivastava and Intuit’s Chief Technology Officer, Mariana Tessel, the executives revealed their strategies for staying at the forefront of generative AI in 2023 and beyond. T...