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When serial entrepreneur Mario Ciabarra began Quantum Metric in 2015, he had one goal in mind — to improve how organizations use their data to better understand their customers. Seven years later that mission continues to be the primary driver behind the Quantum Metric platform.

Today, the Colorado-based company is predominantly known as a pioneer in  continuous product design (CPD), which helps organizations put customers at the heart of everything they do. The Quantum Metric platform provides a structured approach to understanding the digital customer journey, enabling organizations to recognize customer needs, quantify the financial impact and prioritize based on the impact to the customer’s and business’s bottom line. 

In fact, Quantum Metric claims to capture insights from 30% of the world’s internet users, supporting globally recognized brands across industries including retail, travel, financial services and telecommunications. To date, the company has raised $251 million in financing from sources such as Bain Capital Ventures, Insight Venture Partners and Silico...