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Marketers know customers don’t just crave personalized content — they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. In fact,

  • 80% of customers are more likely to make a purchase from a brand that personalizes experiences. 
  • Organizations using advanced personalization generate 17% more revenue through their campaigns.
  • 71% of consumers feel frustrated with impersonal experiences. 

When trying to execute highly personalized email campaigns, however, marketers encounter many barriers. More than 40% of marketers cite a lack of resources — time, people, and money — as a significant challenge.

Additionally, more than 90% of marketers identify marketing as critical to their company’s overall success. In 2022, over 40% of companies plan to increase their investment in email marketing. Dynamic content automation is finding its moment to shine.