Hongbao get cuddly in the Year of the Rabbit

2 weeks ago 32

SINGAPORE – While the Year of the Tiger saw many fierce designs, this year’s red packets amp up the adorable factor.

It is, after all, the Year of the Rabbit and bunnies, fluffy and full of energy, are irresistible to many.

Among the hongbao designs that will make you go “oh, so cute” are the ones by luxury hotel chain Shangri-La Group, where a long-eared bunny takes centre stage. Pull the “carrot” tab at the top to “open” the rabbit’s eyes.

A fluffle of bunnies graces the red and gold hongbao of brokerage Maybank Securities. Slight pops of colour in their tails lend a whimsical touch. The pack comes with a sticker sheet.

Local studio Yoga Inc’s rendition features a rabbit, dressed in a traditional Tang suit, in a Warrior II yoga pose, while recruitment firm ManpowerGroup puts a family of rabbits gathering fruit and vegetables on its red packet.

This year, the National Heritage Board’s Museum Roundtable Lunar New Year Hongbao Campaign has gone full adorable with its 39 designs. This is the first year Children’s Museum Singapore, the newest member of the Museum Roundtable, is participating.

Until Feb 3, visitors can collect a free set of eight red packets at each of the 39 participating museums, heritage institutions and galleries while stocks last. The designs in each set will be random.

Also made available for purchase – through pre-registered sales and walk-ins that are now closed – were 450 albums ($88 each). Each contained two full sets of the 39 designs, as well as two special-edition ones.

Some brands have hopped into collaborations.

Stationery brand Papercrane Designs and nail-wrap company Nodspark have bunnies frolicking in a field of pastel blooms. The design is by Papercrane founder Aerilynn Tan.

The set of eight ...

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