7 months ago
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July 31, 2025 2:43 PM
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Like many enterprises over the past year, Intuit Mailchimp has been experimenting with vibe coding.
Intuit Mailchimp provides email marketing and automation capabilities. It’s part of the larger Intuit organization, which has been on a steady journey with gen AI over the last several years, rolling out its own GenOS and agentic AI capabilities across its business units.
While the company has its own AI capabilities, Mailchimp has found a need in some cases to use vibe coding tools. It all started, as many things do, with trying to hit a very tight timeline.
Mailchimp needed to demonstrate a complex customer workflow to stakeholders immediately. Traditional design tools like Figma couldn’t deliver the working prototype they needed. Some Mailchimp engineers had already been quietly experimenting with AI coding tools. When the deadline pressure hit, they decided to test these tools on a real business challenge.
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