Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs.

Sacramento, California-based Grin has built a creator management platform. And today it announced the launch of Activation Benchmarking, its data-driven tool that takes the guesswork out of evaluating influencer marketing performance.

Powered by billions of data points, Grin’s proprietary customer performance data, Activation Benchmarking, helps brands better understand which areas of their influencer marketing program to prioritize by surfacing key performance metrics, custom recommendations, and their progress against similar brands. This is not a one-size-fits-all tool. Grin tailors each benchmark to a brand’s unique needs by considering campaign length, desired goals, company size and more.