Spare ribs and pork belly. These are staples that Madam Lim Ah Soi, 71, reaches for during her weekly grocery run. She then skilfully transforms them into delicious dishes that her family loves, such as watercress soup with pork ribs and lor bak (braised pork belly).

However, not any kind of pork will do. The office administrator insists on only using fresh Malaysia pork, which is sold at a FairPrice supermarket located near her home.

“My dishes are often stir-fried, braised, or soups, and Malaysia pork is well-suited for these kinds of dishes,” she says. “It is more tender, and I feel the meat is  ‘sweeter’ and has a less ‘porky’ smell because of its quality and freshness.”

Madam Lim’s preference is right on the nose, as these choice cuts are delivered fresh daily to FairPrice outlets through pork supplier OJJ Foods, a subsidiary of FairPrice Group. Live pigs arrive from Malaysia by sea to Singapore, where they are then butchered and packed locally to ensure optimal quality.

“FairPrice Group is the only supermarket retailer in Singapore that offers Malaysia pork,” says Mr David Goh, chief executive officer of FairPrice Supermarket.

He notes: “Our customers look at the colour of the meat, and even ask our butchers what arrived that morning. Many of them, especially those who cook daily, can tell immediately if the pork is fresh.

“By importing live pigs and butchering them here in Singapore, we’re able to offer pork that is noticeably fresher, with better texture and natural sweetness,” he adds. 

According to

The Singapore Food Agency’s 2024 Food Statistics report

“That’s why we put so much effort into ensuring steady supply, good quality and fair p...