From ‘red ocean’ to ‘blue ocean’: Why Singaporean firms are exploring Nanning to enter China’s market

1 week ago 229

NANNING, Guangxi: Singaporean sales director Tracy Low, 46, came to Nanning in search of a partner to distribute her company’s coffee in China.

The company, Kim’s Duet, which sells Singapore-style coffee in single-serve sachets, began exploring the Chinese market earlier this year.

At the China-ASEAN Expo (CAEXPO) held in Nanning from Sep 17 to 21, Low met several potential distributors. 

“It could take between three to six months to filter these distributors before we engage them,” she said.

Tracy Low, sales director of Kim’s Duet coffee, at the 23rd China-ASEAN EXPO in Nanning, China on Sep 17, 2026. (Photo: CNA/Lan Yu)

More than 50 exhibitors from Singapore took part in the five-day event - the highest number since 2023. Some were testing the market for the first time while others had spent years building contacts and turning discussions into business deals.

For many Singaporean companies looking to expand in China, Nanning offers a foothold in a less familiar market.

The capital of Guangxi has been in the spotlight after 52 Singaporeans were arrested over suspected involvement in pyramid-scheme activities, amid longstanding warnings over investment pitches that promised unusually high returns.

The Singapore Business Federation (SBF) said it was not aware of companies raising concerns about entering Nanning following the news.

Businesses had still been asking the usual questions about “market access, market opportunities, and how th...

Read Entire Article