Multi-brand food and beverage enterprise Fei Siong Group and bunkering firm Sing Fuels have come a long way from their early days to become key players in their industries. Fei Siong, a familiar name in Singapore’s food scene, is now looking to expand into the UK and the US to introduce Singapore’s hawker culture to the world. Meanwhile, Sing Fuels, which started as a small bunkering firm, now operates in over 350 ports across the globe.

Helping them grow along the way is OCBC, which has supported their journey with financial solutions and expert advice – whether it was funding Sing Fuels’ expansion or helping Fei Siong streamline its operations and explore new opportunities.

As past Enterprise 50 winners, both companies have shown resilience and adaptability, staying true to their roots while finding new ways to grow and succeed.

Turning street food heritage into a business empire

From their new Enterprise Road headquarters, the brothers behind renowned homegrown food and beverage (F&B) brand Fei Siong Group are discussing overseas expansion plans.

The group behind Malaysia Boleh! and many other popular hawker brands moved into the building in 2023. This was part of a broader plan to streamline operations by bringing management, marketing and support teams, and a central kitchen under one roof – setting the stage for future growth.

“In the last two years, we’ve worked with OCBC more closely to fund our expansion, including the financing of our F&B outlets and new four-storey headquarters,” says Tan Kim Leng, 47. He is executive director of the company and younger brother of founder and chairman Tan Kim Siong, 54.

Scaling up with a global vision

The Fei Siong story began in 1995 when Kim Siong, then 25, started his own fishball noodle stall at a hawker centre outside the former National Library on Stamford Road.

In the next five years, he opened about 10 outlets, roping in his brothers Kim Leng and Kim Beng, as well as business partner New Mun Kit, into the business.

Today, Fei Siong oversees a diverse portfolio of 19 brands and over 200 outlets across the island.

Malaysia Boleh! is its...