9 months ago
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July 12, 2024 4:48 AM
Christopher C. Lee/Photomochi Studio
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How is Healthvana helping engage people about their health?
In one of the most unexpected ways possible: Drag queens.
“Drag queens are about acceptance and taking you as you are,” Gabriella Palmeri, VP of partnerships at Healthvana, said onstage this week at VB Transform. “You’re getting the unvarnished, non-documental empathetic truth. And I’ll also add that the persona is fun, it’s de-stigmatizing.”
Taking this unique approach, the patient engagement platform company is already serving tens of thousands of patients and has a lofty goal to reach one million by the end of 2024.
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“We help digitize the experience for patients,” Ramin Bastani, CEO of Healthvana, said at VB Transform. “You may never have heard of us, but the patients who use us actually love it.”
Reaching patients where they are
Bastani began the session by polling the audience:
“How many people in here use a patient portal?” (There was a show of hands.)
“How many people like their patient portal? Does anyone like their patient portal?” (Another show of hands.)
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