We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
In our digital age, everyone has come to understand the importance of data — collecting information, sharing it across the organization and leveraging it to drive mission-critical decisions. Yet many organizations still don’t have a handle on how to do those things well enough and fast enough. The unfortunate reality is that some valuable data is never shared with the right people at the right time. Worse, decision-makers can’t always be sure the data they rely on is accurate and up-to-date.
It is possible to build new technical processes and shape cultural expectations to manage data successfully. In fact, the software world has already achieved that goal with its development processes, and could be considered a model for dataops today. Data managers are just starting to raise their “product” to the same high level of organization, quality, and trust.
A uniquely valuable asset
Data is “a driver of growth and change” in the 21st century, just as oil was 100 years ago, the Economist writes — and it’s just as valuable. “Flows of data have created new infrastructure, new businesses, new monopolies, new politics and — crucially — new economics.”
In a data-driven world, everyone recognizes that data is no longer just a byproduct of key business processes, but a core asset with a unique value all its own. Every business, in every industry, can use its data to find new customers and retain customers, improve the brand experience for customers, study sales trends and refine marketing strategies.
But not every business is fully leveraging ...