New York-based Catalyst, a company mobilizing customer data for enterprise growth, today announced it has received strategic funding from Databricks Ventures, the venture capital arm of Databricks.

While the amount infused remains undisclosed, the move marks Databricks’ first investment in the growing customer intelligence category. Prior to this, the Ali Ghodsi-led data and AI company had primarily backed prominent data stack players such as dbt Labs, Matilion, and Alation. 

Catalyst said the investment would deepen the integration between its offering and Databricks’ lakehouse, enabling a better user experience for their joint customers. 

Catalyst offers customer intelligence for retention, upsell

Founded in 2016, Catalyst is an SaaS platform that aggregates customer data from multiple sources into one intuitive view and provides sales and success teams detailed insights into customer maturity, health and upsell potential.