SINGAPORE – For decades, Tupperware arrived not on the shelves of malls, but in the living rooms of homes through direct selling by a network of consultants.

But about two years ago, the cult kitchen brand founded by American businessman Earl Tupper in 1942, and which provided flexible work for women in a post-World War II world, filed for bankruptcy.

Tupperware Brands Corporation transitioned from a public entity to a privately held company following a court-approved sale in October 2024 to avoid total liquidation.

The Tupperware brand and its related operating assets are now owned by Party Products, a group of Tupperware’s lenders including New York-based hedge funds Stonehill Capital Management and Alden Global Capital. It acquired Tupperware’s global rights, brand and operations after the founding company became insolvent.

The new entity will initially focus on offering Tupperware products in certain core markets including Singapore.

Tupperware’s full range is now available at major department stores, including Metro, Tangs, Takashimaya, OG and Isetan. Expect to also see the complete line-up on Tupperware’s official online stores on Lazada and Shopee, as well as its local distributor Fackelmann Singapore’s webstore, from February.

And in the later part of 2026, there will be roll-outs at major supermarkets across the island.

In the US, the model is omnichannel, allowing for direct selling, online and retail.