The Coalition to End Gambling Ads (CEGA) has added new members to its battle against gambling advertising in Britain.

The group, which has been steadfast in its support for improved advertising restrictions, added 10 new members, including councils from Barnet, Blackpool, Brent, Bristol, Devon, East Suffolk, Enfield, Hackney, Lewisham, and Southampton.

CEGA grows from UK council support

The group is seeking further national restrictions on gambling operators, who are exempt from council input on campaigns across billboards, transport networks, and mixed media.

10 more councils have joined CEGA!

Local authorities across the UK are stepping up to protect residents from the harms of gambling advertising.@BpoolCouncil @Brent_Council @BristolCouncil @DevonCC @EastSuffolk @hackneycouncil @LewishamCouncil @SouthamptonCC @EnfieldCouncil pic.twitter.com/lIvUUSZ5oI

— Coalition to End Gambling Ads (@EndGamblingAds) December 1, 2025

CEGA also believes that gambling advertising is one of the biggest causes of gambling-related harm in the UK. This harm could be “financial, social, and mental” to the constituents these councils represent, says the group in a recent release.

The group also believes that a study undertaken by Oxford University identified that “Gambling advertising works and it leads to harm.”

The study, says CEGA, shows a stark underlining of gambling ads as a contributor to “negat...