Chipotle’s Burrito Vault digital game offers $1M sweepstakes

2 months ago 54

April 2, 2024 6:10 PM

Chipotle challenges you to unlock the Burrito Vault.

Image Credit: Chipotle

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here

Chipotle Mexican Grill announced today a new interactive game, Burrito Vault, that will give away 100,000 Buy-One-Get-One free entrée codes redeemable exclusively on National Burrito Day, April 4.

Starting at 12 p.m. Pacific today, fans were able to access the Burrito Vault game by visiting www.unlockburritoday.com.

The brand challenged fans to guess two exact order combinations, ingredient by ingredient, that will unlock the bank. Prizes were available for the first 50,000 today and they were all claimed. There is still a chance to get one of 50,000 codes tomorrow starting at 12 p.m. Fans also get a chance to win a $1 million sweepstakes.

With more than 1.34 billion possible burrito combinations at Chipotle, Burrito Vault shines a light on the versatility of Chipotle’s customizable menu, made with more than 53 real fresh ingredients and no artificial flavors, colors or additives.

GB Event

GamesBeat Summit Call for Speakers

We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”.

Read Entire Article