Chinese car brand Chery re-enters S’pore with an EV and a plug-in hybrid

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SINGAPORE - Local motor distributor Vertex Automobile is bringing back Chinese brand Chery with two new models, starting with a new electric vehicle (EV) in the fourth-quarter of 2023, followed by a plug-in hybrid model (PHEV).

Vertex will continue to sell Seat cars until its existing stock is cleared, but Cupra, which is an offshoot of the Spanish car brand, will go to Volkswagen Group Singapore (VGS) from June 1.

Records show that Chery cars were last sold in Singapore in January 2019.

Existing owners of Seat cars can continue to go to Vertex for maintenance and aftersales services. The spokesman from VGS said that they will start welcoming both Seat and Cupra cars from June 1.

VGS said that its plans for the Seat brand is only for aftersales, repair and warranty services. This means that the Spanish brand will not have any retail representation after Vertex has sold the remaining stock of cars.

Vertex said that it will focus on EV and PHEV models and will stop selling internal combustion engine models from 2024.

Seat does not have any EV or PHEV models for sale in Singapore.

While Chery was among the most successful among the Chinese car brands when it arrived in 2006, rising certificate of entitlement (COE) prices in the years that followed have made them less attractive to budget-conscious buyers. This time, Chery is looking to shed that budget image to appeal to buyers looking for technology.

Chery’s relaunch in Singapore will start with two models under the sub-brands, Omoda and Jaecoo.

In recent years, Chinese car companies have been creating sub-brands with distinctly different models.

The Omoda 5 EV crossover vehicle is expected to arrive by the fourth quarter of 2023 and the Jaecoo 7, which is a PHEV, will follow in the first quarter of 2024.

Both models made their world debut at the Auto Shanghai sho...

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