Bragg Gaming Group will be undergoing a strategic restructuring, with a reduction to around 12% of its global workforce.

The company says these changes, including the staff reductions, have been designed to “realign the organization” and “thereby improve its overall cost structure, drive its EBITDA growth, and shorten the time required for it to achieve sustained net profitability.”

Bragg Gaming Group today announced a strategic restructure, including staff reductions, designed to realign the organization and thereby improve its overall cost structure, drive its EBITDA growth, and shorten the time required for it to achieve sustained net profitability.$BRAG pic.twitter.com/3hpL3NfmR1

— Bragg Gaming (@Bragg_Gaming) January 8, 2026

The company expects to incur restructuring costs of approximately €1.0 million, with this to be related to personnel-related termination costs in the first quarter of 2026. It also anticipates annualized cash savings from its staff reductions and other restructuring efforts to be around €4.5 million.

This amount, however, doesn’t include the expected positive impact of its recently announced initiative to utilize artificial intelligence. It was just this week (January 6) when the company announced a strategic partnership with Golden Whale Productions and shared this was a pivotal step in its roadmap to becoming a fully ‘AI-first’ company by 2027.

Bragg Gaming Group reiterates focus on artificial intelligence in restructuring

It appears AI is having a significant influence in Bragg’s plans, as they describe an ‘ambitious AI transformation plan’ as being the core of its strategic overhaul. The plan includes having an AI-Enhanced Product becoming standard in over 90% of all launches and having more than three-quarters of Bragg’s operational workflows impacted by AI.

Speaking on the staff reductions and future plans, the CEO at the company,