In this series, Assistant Business Editor Cheong Poh Kwan finds practical answers to candid questions from readers on navigating workplace challenges and advancing in their career. Get more tips by signing up to

The Straits Times’ Headstart newsletter

Q: I am hesitant to shout about my work achievements on social media. How can I do so without looking boastful? Is it possible to advance in my career without drawing attention to myself?

A: Hesitation often comes from a good place, especially in Singapore and much of Asia, where humility is deeply valued, says Ms Cindy Tan, a tech executive and author of a recently published book, Own Your Magic: How To Stand Out Without Selling Out.

But those who shy away from sharing risk becoming invisible, as silence can be mistaken for absence. “In today’s competitive market, being good at your job is necessary but not always sufficient. If you want opportunities to find you, people need to know not just what you do, but what you stand for,” she says.

The key is to avoid common missteps, such as making every post “all about me” and posting too often without a clear message.

“Posts grounded in reflection, gratitude, and lessons learnt tend to resonate far more deeply than simple announcements.”

She also suggests putting the spotlight on your team’s efforts as a way to build credibility without alienating others. When done well, sharing can add value – not just to your own brand, but also to your colleagues, company and industry.

Ms Serla Rusli, a LinkedIn career expert, also encourages people to reframe their mindset when it comes to sharing their thoughts with a wider network.

“When you share your unique insights, you are not just putting your voice out there, you are also helping others grow.”